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Cardi B Stars In New Balenciaga Campaign

Balenciaga has chosen Cardi B to be the new face of the brand. The “WAP” rapper is the star of the luxury fashion brand’s new winter 2020 campaign. The Bronx…

Cardi B Balenciaga

MIAMI, FLORIDA – JANUARY 31: Cardi B performs onstage during Universal Pictures Presents The Road To F9 Concert and Trailer Drop on January 31, 2020 in Miami, Florida.

(Photo by Tasos Katopodis/Getty Images for Universal Pictures)

Balenciaga has chosen Cardi B to be the new face of the brand. The "WAP" rapper is the star of the luxury fashion brand's new winter 2020 campaign.

The Bronx rapper recently took to Instagram to share the news. Cardi posted a photo of her Balenciaga billboard, which is located on the side of the highly-lauded Louvre museum in Paris.

“Ya lookin at the face of a @Balenciaga campaign!” Cardi B wrote on the social media platform. “I remember how I felt seeing myself on a billboard in NYC Times Square but PARIS! Wish I was there to see it in person!”

In the ad, Cardi B is laying on astro-turf while wearing a black dress from Demna Gvaslia's fall 2020 collection, according to Vogue. The ad was shot at the rapper's home in Los Angeles by her team.

The Balenciaga campaign is the rapper's first campaign for a luxury fashion house. However, the "Money" rapper isn't a stranger to the high fashion world. She's appeared front row at various fashion shows for brands like Tom Ford, Chanel, and Thom Browne.

Cardi B has also shouted out Balenciaga on her hit single "I Like It." “I like those Balenciagas, the ones that look like socks,” Cardi rapped referencing the brand’s Speed Trainer sneaker.

Cardi B has partnered with Fashion Nova and launched her own collections with the brand, which raked in millions after selling out in minutes.