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WATCH: The Weeknd Teases ‘The Dawn Is Coming’

Author Laila Abuelhawa
The Weeknd poses backstage for the 2021 Billboard Music Awards, broadcast on May 23, 2021 at Microsoft Theater in Los Angeles, California.

Today (August 2), The Weeknd posted a teaser video for his upcoming album, The Dawn Is Coming featuring trippy graphics, electronic music and a taste of The Weeknd’s voice. At the end of the video, a giant white ball of light steadily comes into frame, until it fills the whole screen with The Weeknd singing faintly in the background.

The 31-year-old singer first teased the album last month on Twitter simply writing, “XO #1 … the dawn is coming.”

https://twitter.com/theweeknd/status/1412850877929431044?s=20

He followed that up with a series of tweets a few days later writing that he’s “getting there” and “really proud of this one.”

https://twitter.com/theweeknd/status/1415042310618849289?s=20

https://twitter.com/theweeknd/status/1415042629675278342?s=20

https://twitter.com/theweeknd/status/1415047305405755394?s=20

The Weeknd made it a point to note that, “just so there’s no confusion, it’s a full body of work…” and added a bunch of sunrise emojis.

https://twitter.com/theweeknd/status/1415049271162806277?s=20

Over the course of July, The Weeknd tweeted updates about the status of the upcoming album, some more cryptic than others:

https://twitter.com/theweeknd/status/1417322807629783045?s=20

https://twitter.com/theweeknd/status/1420177330031398912?s=20

https://twitter.com/theweeknd/status/1420272608931729408?s=20

https://twitter.com/theweeknd/status/1420275797546258434?s=20

https://twitter.com/theweeknd/status/1420539660699242499?s=20

https://twitter.com/theweeknd/status/1420886050709274629?s=20

Watch the video for “The Dawn Is Coming” below:

GALLERY: The Weeknd Through The Years

Laila Abuelhawa is the Top 40 and Hip-Hop pop culture writer for Beasley Media Group. Being with the company for over three years, Laila's fierce and fabulous red-carpet rankings have earned her a feature on 'The Late Show with Stephen Colbert!' Her favorite stories are those surrounding the latest in celebrity fashion, television and film rankings, and how the world reacts to major celebrity news. With a background in journalism, Laila's stories ensure accuracy and offer background information on stars that you wouldn't have otherwise known. She prides herself in covering stories that inform the public about what is currently happening and what is to come in the ever-changing, ever-evolving media landscape.

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Author Laila Abuelhawa
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