Kanye Calls Out Gap Again: ‘I Guess The War’s Not Over’
Kanye is calling out Gap once again on social media. The rapper-turned-entrepreneur posted a legal document stating the trademark restrictions of his Yeezy line now that he cut ties with Gap.
The rapper posted the document on Instagram Sunday (Sept. 18) where the restriction states, “Neither Yeezy nor Ye may use, wear, sponsor, promote, market, advertise, endorse, design, manufacture, license, sell, or provide consulting services with respect to any of the following products under the Yeezy Trademarks, or Ye’s likeness or any other identifiable attribute feature or indica of Ye (e.g., Donda, Pablo, or Jesus Walks).” According to the document, Ye can not use the Yeezy trademark or his likeness in footwear, apparel, or accessories. The document states subcategories for each of the departments here. Ye captioned the photo, “Welp, I guess the war’s not over.”
In the next Instagram post, Ye posted a list of the board of directors for Gap with the caption, “Magically No production companies have been willing to produce my YZYSZN9 fashion show in Paris on October 3rd.” He posted the image once more in another post adding, “Funny that Bob Martin called me and said we are amicably ending our deal But I can’t do a fashion show but they can keep selling my product hmmmmm.”
Ye and Gap terminated their contract last week. This happened after they “failed to meet its obligations in the companies’ agreement. The agreement included distributing Yeezy products in its stores by the second half of 2021 and creating dedicated Yeezy Gap stores,” according to the rapper’s lawyer Nicholas Gravante Jr.
“It was always a dream of mine to be at the Gap and to bring the best product possible,” Ye told CNBC’s Closing Bell on Thursday (Sept. 15). “Obviously there’s always struggles and back-and-forth when you’re trying to build something new and integrate teams.” The rapper mentioned that he was not involved in conversations involving color choices and couldn’t set the prices he wanted on his projects.
“It was very frustrating. It was very disheartening because I just put everything I had. I put all of my top relationships,” Ye said. “Our agenda, it wasn’t aligned.”
He was also disappointed that the clothing retailer did not open Yeezy stores as they were contractually obligated to. “Everyone knows that I’m the leader, I’m the king,” Ye added. “A king can’t live in someone else’s castle. A king has to make his own castle.”
Ye previously called out Adidas which he has a 10-year partnership with the global retailer for footwear.
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