America’s Favorite Conversation Heart Candy Messages

What’s America's favorite message on conversation hearts? A recent Valentine's Day survey by Brach’s uncovered some insights involving their conversation hearts. With Valentine's Day around the corner, the company wanted to celebrate what people like most about the classic heart-shaped candies with sweet messages.

The survey revealed that most U.S. adults (78%) enjoy conversation hearts because the messages are fun to read. Those surveyed most often use conversation hearts to simply eat and enjoy (66%) or to tell someone that they are special (62%).

"Conversation hearts are an important part of BRACH'S nearly 120-year-long history, beloved by many across generations and we're proud to continue this legacy in 2024," said Chad Womack, Director of BRACH's Seasonal Marketing at Ferrara Candy Company. "From classic to contemporary messages, and many delicious flavors and varieties, we know so many people love conversation hearts for their own unique reasons. We take great joy in creating these shareable, heart-shaped candies that spark moments of connection for so many every February. My favorite conversation heart message is 'BE MINE.'"

When surveyors were asked to rank their top five conversation heart messages, "LOVE YOU" was chosen most often with 50%. Meanwhile, "BE MINE" and "KISS ME" weren't far behind as America's favorites.

Also found in the survey is that three in four U.S. adults prefer traditional conversation heart messages like "LUV YOU." The company pointed out that people prefer traditional over sarcastic/witty ("DREAM ON"), contemporary ("DM ME"), or cultural messages ("BAE").

Additionally, Americans mostly love the iconic treat because it tastes good (71%) and makes them feel nostalgic (57%).

According to the survey Gen Z and Millennials use conversation hearts to show romantic affection (65%, 62%) or to ask someone out on a date (25%, 23%) compared to and more often than other generations. Gen Z are also more likely than other generations to share conversation hearts with friends (52%) or parents (29%).

February tends to bring out the inner panic in some single people. They either go about it quietly or go all out on social media, convinced that being single on Valentine's Day is the absolute worst. But guess what? This Valentine's Day, some brands are flipping the script. Instead of sticking to the usual lovey-dovey stuff on February 14, they're shining a spotlight on Galentine's Day on February 13, celebrating the awesome power of friendships. Others are boldly stepping off the beaten path by embracing Single's Awareness Day on February 15, celebrating singles. Some even humorously call it Singletine’s Day.

According to the Pew Research Center, around six in ten people proudly claim a single status. Overall, three in ten U.S. adults are single, meaning they are not married, living with a partner, or in a committed romantic relationship. Interestingly, this number has stayed consistent since the Center asked this question in 2019.

For those unattached Americans, 57% declare that they aren't actively on the prowl for a relationship or casual dates. A survey by the Center in February 2022 looked into the reasons why. Turns out, most of them are just enjoying the solo life and have other priorities.

But let's talk about the perks of being single. You're saving money that would typically go into date nights. Plus, you have the luxury of more free time. That's where Singletine’s Day comes in as the perfect excuse to treat and celebrate yourself. According to the dating app Plenty of Fish's 2022 “Be Single, Not Solo” campaign, 26% are planning to indulge in some well-deserved self-care.

If you find yourself flying solo on February 15 or partaking in the whimsically titled Singletine’s Day, there are several fun ways to celebrate it. From solo movie marathons featuring personal favorites to gestures like exchanging gifts with fellow singles to embrace the celebration.

Being single can sometimes be annoying, especially when it feels like you're missing out on cool events because you don't have someone to go with. But here's the thing, you shouldn't skip doing what you love just because you might be doing it solo. Grab a ticket for a concert, ballet, comedy show, movie, or sports match that you're excited about, even if you're going alone. These events can still be a fantastic chance to connect with other people who likely share your interests.

Sending your friend a "Happy Valentine's Day" message is completely appropriate if you want to spread good vibes and positivity. Valentine's Day isn't just about romantic love; it's a day to celebrate all kinds of love, including friendship. Many people exchange greetings and express gratitude for their friends on Valentine's Day to show they care.

A self-care day is about setting aside time for yourself and enjoying activities that bring you happiness. Whether it's going for a walk, hanging out with friends, treating yourself to a spa day, tidying up your home, or trying a class. Anything you've been wanting to do is perfect for celebrating this special day.

Not having a special someone doesn't mean you can't treat yourself to a nice outing or celebrate love. It's also a great opportunity to explore new places. If going out alone isn't your thing, ordering takeout is always an option.

On February 15th, a bunch of Valentine's Day candy goes on sale. You can grab some for Singletine's Day and replenish your emergency stash at a much lower cost than those in relationships. Plus, you won't have to share!