Last Call: Uber to Close Drizly Alcohol Delivery Service

Say goodbye to Drizly. Uber is shutting down the alcohol delivery app, according to multiple reports. This news comes three years after acquiring the platform for $1.1 billion.

"After three years of Drizly operating independently within the Uber family, we've decided to close the business and focus on our core Uber Eats strategy of helping consumers get almost anything — from food to groceries to alcohol — all on a single app," Pierre-Dimitri Gore-Coty, Uber's SVP of delivery, told Axios.

Drizly will shut down at the end of March. According to their X post, the app will still send out exclusive perks for Uber Eats over the next few weeks.

Some people are actually quite saddened by the news of Drizly shutting down. "I’m really going to miss my dog barking at the doorbell commercials. And the bear logo [bear emoji] RIP," they wrote on X. Another person wrote, "You came in handy for us more than a few times and we would've continued to use you."

The alcohol delivery service encourages customers to "feel at home" at Uber Eats. "We think you’ll be really good together," they wrote on X.

According to The Associated Press, Uber expressed its intention to draw insights from Drizly's industry experience as it expands its own "BevAlc" services, currently accessible in 35 U.S. states and 25 countries globally. The San Francisco-based company noted that a significant number of existing Drizly customers are also users of Uber accounts.

Uber didn't stop at Drizly. They rolled out their own food delivery service, Uber Eats, in 2015. Then, in 2020, they snagged Postmates, another delivery option that brings you food, booze, and groceries.

Uber bought Drizly in 2021, using cash and stock. Drizly, based in Boston, still operates independently as an app, and its marketplace is now part of Uber Eats. Drizly delivers alcohol where it's legal and partners with retailers across North America.

We have kicked off the new year, and many people are using it as an opportunity to ditch booze for the entire first month of 2024. The "Dry January" trend encourages people to abstain from alcohol for 31 days straight.

Originating as a campaign devised and spearheaded by Alcohol Change UK over a decade ago, Dry January serves the purpose of addressing the adverse effects of alcohol, as outlined on their website. In response to this movement, numerous restaurants and bars are adapting their menus to include mocktails and nonalcoholic versions of popular drinks, including nonalcoholic beers and wines. Although not a new concept, its popularity is on the rise.

Many sober-curious people in the United States take on this annual challenge. According to previous surveys by Morning Consult Pro, participation in Dry January ranges from 15% to 35% among U.S. drinkers overall.

Statista projects that the revenue in the non-alcoholic drinks market in the United States will reach US$526.1 billion in 2024, with an estimated annual growth rate of 3.22% (CAGR 2024-2027). This surge is attributed to an escalating demand for healthy and natural non-alcoholic beverages in the country.

Harvard Health Publishing has reported that even a one-month abstinence from alcohol can hold noticeable health benefits. A study in BMJ Open found that regular drinkers who refrained from alcohol for 30 days experienced improved sleep, increased energy, weight loss, lower blood pressure, reduced cholesterol levels, and diminished cancer-related proteins in their blood.

So, if you're thinking about dialing back on the booze or just starting the year with a clean slate, why not jump on the Dry January train and give up beer, wine, or spirits for a month? And if you're curious about some cool nonalcoholic options to enjoy during Dry January, check out some of our top picks.

When it comes to nonalcoholic beer that captures the essence of a lager, Heineken 0.0 stands out as a reliable pick. It's only 69 calories per serving and has fruity, malty flavors. Someone even took to Reddit to share their love for the NA beer with many people agreeing that Heineken 0.0 tastes better than the "real" Heineken.

Samuel Adams's Just the Haze kicks off with a citrusy aroma, featuring the scents of grapefruit, tangerine, and lime alongside tropical fruit flavors like pineapple, guava, and passion fruit. Visually, it has a hazy pale amber look with a golden-orange glow. It's worth mentioning that according to the Samuel Adams website, the "non-alc Hazy IPA" has less than 0.5% alcohol and is only 98 calories.

The Gruvi NA Dry Red Blend has cranberry and cherry aromas with hints of cardamom and nutmeg. With a gluten-free and vegan-friendly tag, it packs less than 0.5% ABV and only 45 calories per serving. According to their website, it was an award winner at the International Wine and Spirits Competition 23. If red wine isn't really your thing, they also have a line of white wines.

There are plenty of nonalcoholic liquor replacements and not all of them are created equal or carry the flavor of actual alcohol. Ritual Zero Proof is an easy choice. They have alternatives to tequila, whiskey, rum, gin, among others. Their tequila substitute brings a tropical and earthy flavor.  Meanwhile, their rum substitute captures the warm vanilla and toasted spice essence of a dark rum. They also carry gin and whiskey alternatives.

Three Spirits Elixirs are designed by plant scientists and bartenders to "make moods and enhance connections throughout the day and into the night." They pack their drinks full of active plants, adaptogens, and herbs. Their NA drinks cocktails are 100% vegan and cruelty-free.