Super Bowl LVIII is in the books, so let’s look back at one of the biggest draws to the Big Game: The commercials.
As expected, plenty of food/drink/snack brands bought ads during the Super Bowl. Many of them brought the funny, like Dunkin’ and Reese’s. Others offered fun pop culture moments, like Nerds, M&Ms, and e.l.f cosmetics.
Speaking of pop culture, celebrities were everywhere in the 2024 Super Bowl commercials. There was truly someone for everyone. “Stone Cold” Steve Austin showed up with a mullet in an ad for Kawaski. Meanwhile, Christopher Walken was confronted with hilarious impressions in an ad for BMW. Arnold Schwarzenegger and Danny DeVito reunited for State Farm, and FanDuel honored the late Carl Weathers. Uber Eats had a ton of star power in their ad with Jennifer Aniston, David Schwimmer, Jelly Roll, Usher and David and Victoria Beckham. However, Verizon may have had the biggest star moment with Beyoncé in their ad.
Obviously, these ads cost millions to produce, but the cost of the airtime alone was worth millions. According to The Wall Street Journal, the average cost for a 30-second Super Bowl commercial was $7 million. The cost has gone up significantly since 2010. Back then, the average cost for a 30-second spot was $2.6 million. However, the most mind-blowing price WSJ shared was the cost of an ad during the first Super Bowl in 1967. All of those years ago, when the Big Game was broadcast on NBC and CBS, a 30-second ad had a whopping price tag of $42,000.
Without further ado, here is our list of the ten best commercials that aired during Super Bowl LVIII in 2024.