Right before the end of the year, Netflix shared new information about their viewers. Since launching their weekly Top 10 and Most Popular lists two years ago, the streaming giant has been providing more information about what people are watching. On Tuesday (December 12), Netflix published their What We Watched: A Netflix Engagement Report, which is a comprehensive report of what people watched on Netflix over a six-month period (January to June 2023). They took into account the hours viewed for every single title they have as their original content as well as licensed content that was watched for over 50,000 hours, the premiere date for the content, runtimes, and whether a title was available worldwide.
In total, this new report covers more than 18,000 titles — representing 99% of all viewing on Netflix — and nearly 100 billion hours viewed. Over 60% of Netflix titles released in the first six months of the year simultaneously appeared on their weekly Top 10 lists. So, while this report is broader in scope, the trends reflected similarly mimic those in the Top 10 lists. For example, television series Ginny & Georgia, Alice in Borderland, The Marked Heart, Outer Banks, You, Queen Charlotte: A Bridgerton Story, XO Kitty, and films Murder Mystery 2 and Extraction 2. Meanwhile, new series like The Night Agent, The Diplomat, Beef, and FUBAR generated huge audiences. Non-English stories garnered 30% of all viewing, and older, licensed titles were in demand from Netflix. 55% of viewing came from Netflix films and series, while 45% came from licensed titles, like Breaking Bad, The Walking Dead, and Suits.
Netflix said in their report that this would be bi-annual data that would show the engagement of their viewers. They claim that the information provided will “give creators and our industry deeper insights into our audiences and what resonates with them.” Take a look below at Netflix’s 7 Most-Viewed Items for the first half of the year: