Charlotte Football Fans Chose Lager And Hot Dogs This NFL Season
At the end of a long and memorable NFL season, we tend to reflect upon the highs and lows of what our favorite team accomplished (or didn’t) this year. Restaurant management software company Toast, recently published detailed information on the food and drink highlights this for the 2023 NFL season. In Charlotte, the alcoholic beverage of choice that Panthers fans grabbed for most during football games was a particular beer type.
Overall, Toast says the market experienced a “7% increase in restaurant food and alcohol sales on Sundays during the NFL season compared to out of season.”
Furthermore, Mashed broke down alcohol’s popularity with football fans even further. Ahead of the big game, they specifically detailed which alcohol got the overall biggest boost for NFL Sundays. The answer was that hard seltzer saw the biggest increase by far. Mashed said, “Hard seltzer was the most popular drink to sip on during a game; the beverage saw a whopping 47% increase in consumption on football Sundays compared to Sundays during the rest of the year.”
Charlotte Football Fans Mostly Chose Lager As Their Alcohol Order
Lager popularity was up an astounding 52% in Charlotte this NFL season as the top beverage of choice. Joining lager was red wine, coming in as the second favorite. Then, vodka rounded out the top three alcohol drinks of choice to accompany NFL games for Charlotte fans this season.
In addition, Toast detailed similar information on the food choices. Charlotte football viewers seemed to have downed a lot of hot dogs this fall. Per Toast data, hot dog orders increased 53%.
In order to compile this information, Toast studied data through their point-of-sale software system. Specifically, they analyzed the order differences per item on NFL Sundays through mid-December. The restaurant industry as a whole saw alcohol orders up 6% this football season.
The upcoming Super Bowl is obviously another major impactful day when it comes to the food and beverage industry. It’s fair to say your food and drink choices to accompany your game festivities are crucial decisions. The joy of not having your team in the Super Bowl is that Charlotte fans can order a tray of hot dogs, pour some lager, and just enjoy the game.